“You shall not fall to fit into people’s perspectives; fit into your own oddness and let them fall for it, be you. (Vazaki Nada)”

Hi! My name is Jolien.

I’m a 25 year old make-up artist/art appreciator/pizza lover.

As a beauty enthusiast, it was only a matter of time until I discovered the wonders of the online beauty community and all it has to offer a make-up fiend like myself. After having gotten so much knowledge and joy out of following up on all these beauty blogs, I decided to throw my own two cents into this online world and start up my own blog: Beauty Of Eden.

And now this blog has finally been reborn into an actual website (woo!) featuring all my beauty bloggings, my personal and professional portfolio and other random ramblings. Maybe we could even start up a book club! (Joking aside, I really need a book club in my life. Truly.)

But before you go on (and be forewarned, you’d better sit down and grab yourself a cup of tea, because it’s gonna be a long one, as per usual) and take a peek at what this supercalifragilisticexpialidocious (even though the sound of it is something quite atrocious) blog has to offer you, I’d like to tell you a little something about me and what drives me in this life – and out of all the things that I would like to share with you on a personal note, I’d like to talk about what makes my inner clock tick; the connecting thread that holds all of my accomplishments and dreams together. And fortunately for me I’ve come across this peculiar quote by the brilliant Charles de Lint that illustrates it perfectly: “I want to be magic. I want to touch the heart of the world and make it smile. I want to be a friend of elves and live in a tree. Or under a hill. I want to marry a moonbeam and hear the stars sing. I don’t want to pretend at magic anymore – I want to be magic.”

“I want to be magic.” It’s about touching people’s life, even if it’s only for a passing moment, even if it’s just through me giving a stranger on the street a friendly nod and smile when passing by or, perhaps in this case, by writing up a nice article about a product that I have found comfort or joy in and that I may try to pass that same thing on to you, too, through mere words and a pun or two.

With this belief and striving in mind – and in soul, I first tried to put it to good use at the beginning of my adolescent life by achieving a major goal in life: attaining myself a bachelor’s degree in Social Pedagogy. After that, I set out to fulfill yet another dream of mine: becoming a professional and licensed make-up artist. Soon after I ticked that one off the good ole bucket list – or at least the licensed part of it since working in the creative field is a neverending learning process – I started working for M.A.C. Cosmetics, where I was able to grow as a professional make-up artist and, blessed as I am, as a person, too. (Three cheers to my wonderful colleagues out there who continue to inspire and support me.) To broaden my horizons even more, I went on to work for this fairly well-known behind beauty blogger’s doors company, LUSH Cosmetics. Both companies have an admirable vision behind the brand itself, and while I love both brands’ products, I love that, their soul, even more. Anything that contributes to me becoming a better version of myself, both professionally as personally, is worth the effort of trying to be a part of.
Since then I’ve worked on freelance terms for other well-known brands such as Dior, Yves Saint Laurent, Clarisonic and so on, as well as professionally sharing, in this case teaching at an academy, the art of make-up.

But let’s back up and rewind to a question I have been asked time and time again since graduating from college: why, after having put so much of my devotion and blood sweat and tears into getting this particular bachelor’s degree, did I start working in retail? Well, as I mentioned before, I have this abstract perspective on life that cannot be confined in one singular listing or employment in this case. I merely want to take everything life throws at me, learn all I can from it and meet all the people I am destined to meet without restriction. Doing people’s make-up or making their skin feel soft and luscious, or even helping a young person to look beyond their own human flaws and and become more than just a criminal record or disability – all of this works towards a conceivably similar goal: helping other people to believe in themselves through mind, body and soul. To help them see how worthy, how beautiful and wonderful and talented they truly are, in every way. And, you know, sometimes… Well, sometimes I am lucky enough to succeed in this endeavour. Sometimes, I am able to help them see that. Help them to see beyond what restrictions they themselves and their surroundings, their society, has dictated them. It is such a glorious and fulfilling thing to behold and be a part of. It makes me feel like I am doing something of significance, like I am doing what I feel I was set out to do.

Sometimes, I make other people smile by doing their make-up as they imagined but couldn’t quite (re)create themselves, or help them pick out a lovely smelling product than they can enjoy later on and pamper themselves with. Even if it’s helping someone to get dressed because they are born with a need for a helping hand. So, my answer to this frequently asked question is this: why not make the most of the opportunities, desires, talents and dreams this life has so kindly given me? Why not put it to good use? Why confine myself into a category when life is so much more than that? For everyone’s sake, please stop trying to put everything and everyone in existence into boxes and start climbing out of your own. Honestly, we only have one life, so we’d better make the most of it! (Unless you’re a cat. Then you’re good for a few more lives. Also… Meow.)

Maybe I don’t know jack shit about it all, but I’m happy thinking it’s simply about helping each other out and respecting each other’s uniqueness and just throwing genuine smiles all around. We should all just enjoy the adventure that has been given to us by the universe, in all its splendor and hardship. And if that includes starting up a beauty blog, then why the hell not! As long as it makes us happy, right? (Right.)

Anyways, as you might be able to tell already, I’m a real midnight talker and I love being able to put my ideas and creativity out there and receiving those of others in return, all for the sake of broadening my perspectives on life – and in this case beauty in specific. Because in my mind beauty is so much more than a lipstick here and a bronzer there. It’s about embracing who you are, who the people around you are and see beyond those little imperfections that you have not yet learned to treasure, and put our minds and eyes to what enchanting and wondrous things are right in front of us. Often it starts with you merely holding up a mirror and pointing out just how beautiful and worthy you are, hoping and trying that someday you’ll find the truth yourself. Let us all just try holding up these mirrors for other people. I know it sounds idealistic and maybe a little naive, too, but honestly… Why not just try?

“People are just as wonderful as sunsets if you let them be. When I look at a sunset, I don’t find myself saying, “Soften the orange a bit on the right hand corner.” I don’t try to control a sunset. I watch with awe as it unfolds.” (Carl Rogers)

I will try to refrain from crossing the borders from simple about me’s to weighty altruistic rambles in other sections of my website,  although I might decide at one point to write up a few life ramble posts whenever the mood may strike. Or even book rambles for that matter in which I might recess all the same, I mean… Who knows, Watson. Who knows.
I just have this confetti-throwing idea that it’s maybe not so much my task as it is my mission (by lack of a less serious sounding synonym) to spread this sort of awareness that we are all in some part responsible for our fellow beings and that it’s really not a burden at all. On the contrary, as a believer of karma, all deeds – good or otherwise – will come back to you in the end. Just start with giving the next person you pass by on the street or wherever you may roam a simple nod and smile. You might be surprised at how it will make you, and possibly the other person, feel. To me it’s like instant gratification. Things like this make my day all the more merry. (Although I do like myself a new pair of shoes or an untouched tube of lipstick, mind you.)

Quote alert! (Yes, I know, I am quite the quote rooter, but as Mira Grant once said, “words have power”!)
“I’ve noticed something about people who make a difference in the world: They hold the unshakable conviction that individuals are extremely important, that every life matters. They get excited over one smile. They are willing to feed one stomach, educate one mind, and treat one wound. They aren’t determined to revolutionize the world all at once; they’re satisfied with small changes. Over time, though, the small changes add up. Sometimes they even transform cities and nations, and yes, the world.” (Beth Clark)

So to all you beautiful folks out there reading this (and if you have stuck with me until this moment, I applaud and admire your persistence), please don’t hesitate to reach out to me and waffle along about how we would never leave the house without our brows done, about how friendly that person that sat besides you on the train was, or about how beautiful the stars look in the sky tonight.

To end this whole maudlin testament (I mean geez Louise, try summarizing a bit in the future!), let me share with you another (I promise it’s the last one) exquisite quote by the quote-virtuoso Jarod Kintz:

“To be loyal to myself is to allow myself to grow and change, and challenge who I am and what I think. The only thing I am for sure is unsure, and this means I’m growing, and not stagnant or shrinking.”

Think about that. Dance in the rain while you’re at it, too. Or put the sprinklers on. It might make you appreciate and rate life on a whole different, less serious level.


Much love,


“I love how she's not afraid to use bold colors on set, and generally think outside the box. She's truly a lot of fun to work with on set!”

“The most passionate person I know when it comes to beauty and lifestyle.
She gives this amazing, creative boost to every project!”

Valerie Wouters

fashionwise | v-fashionwise.com

Caroline Verellen

Interaction Designer | carolineverellen.be